Introduction

This comprehensive CRO audit template will help you systematically evaluate and improve your SaaS website's conversion performance. Use this checklist to identify opportunities for optimization and create an action plan for improvements.

Part 1: Basic Analytics Setup & Verification

Traffic Analysis

• [ ] Google Analytics properly installed
• [ ] Goals and conversions properly tracked
• [ ] Event tracking implemented
• [ ] User flow visualization set up
• [ ] Custom dashboard created for key metrics

Current Performance Metrics

Record your current metrics:

Homepage bounce rate: ____%
Average session duration: ____
Pages per session: ____
Overall conversion rate: ____%
Mobile conversion rate: ____%
Desktop conversion rate: ____%

User Behavior Tracking

• [ ] Heatmap tool installed (e.g., Hotjar)
• [ ] Session recording enabled
• [ ] Form analytics implemented
• [ ] Exit intent tracking active
• [ ] Scroll depth tracking enabled